has won a top communications award.
The Canadian Public Relations Society (CPRS), has recognized FEEL THE RUSH as one of the best marketing communications programs of the past year. CPC will discover whether the campaign has won first prize at the upcoming CPRS national conference in Niagara Falls, June 13.
“FEEL THE RUSH reaches out to all Canadians to get them excited about Paralympic Sport, and to people with disabilities to get them involved. In this way it aims to get more Canadians in the stands and on the podium at the 2010 Winter Games in Vancouver,” said Henry Wohler, President of the Canadian Paralympic Committee. “It is a key part of our 2010 communications programming and we hope to expand its scope to summer sports and deepen its reach in the year ahead.”
Funded by Own The Podium–2010, FEEL THE RUSH is a national initiative featuring the 2006 Torino Paralympic Winter Games and focused on the Paralympic winter sports of hockey, curling, nordic and alpine skiing,. The campaign encourages Canadians with a physical disability to “feel the rush” of confidence and empowerment that comes with participating in sport not just at the high performance level but in an every day way as well.
FEEL THE RUSH is a multi-faceted marketing communications campaign including events, community outreach, web site, multi-media features, and ancillary materials. The program utilizes both mass media and targeted approaches that operate within the disabled community, health care and rehabilitation centres.
“This program would not have been possible without the support of the Own the Podium initiative and Sport Canada,” said Phil Newton, Communications Counsel at CPC. “CPC’s communications team and our agency, Cossette Communications, have done a wonderful job.”
The Awards of Excellence ceremony will be held June 13th in Niagara Falls at the CPRS national conference. It recognizes outstanding achievements in a comprehensive communications project or program. FEEL THE RUSH was identified as a complete entity, consisting of all the elements of best practice: research, analysis, planning, strategy, production, execution, and communication evaluation.
