According the Viterra President and CEO Mayo Schmidt, Viterra and the CPC share a common commitment to performance excellence.
“Our organizations, and the individuals within, are known for surpassing our goals and turning challenges into opportunity,” said Schmidt. “We are proud of our partnership, which reflects our passion to be the best at what we do. It is part of our responsibility as a leading global ingredients supplier to raise awareness and educate youth about quality food production.”
Power of the Prairies will tell the story of the unique value chain that exists from the farm gate to the athlete’s plate to the Paralympic podium.
“Canada’s Paralympic athletes are among the best in the world and nutrition is at the core of training for a winning performance.” said Brian MacPherson, Chief Operating Officer for the Canadian Paralympic Committee. “Power of the Prairies will give students the opportunity to learn about the level of commitment to healthy living required by Paralympians, and change their perceptions of disability.”
Over the next twelve months, Paralympic athletes will visit students from grades 1-6 in rural schools in Alberta, Manitoba and Saskatchewan. They will share their stories to demonstrate the benefit of a healthy lifestyle and the role of nutrition in supporting their athletic success at the elite level.
