Communications Director
Dale Hooper is Senior Vice President of Marketing and Sales at Rogers
Media Inc. He was previously the Vice President of Marketing for PepsiCo
Beverages Canada and has more than 17 years of experience in the consumer packaged goods industry with PepsiCo, Frito Lay Canada, and Cadbury Chocolate Canada. He has developed products, marketing programs, and advertising campaigns that have been adapted in many countries around the world. Dale also has extensive experience in Partnership Marketing. He has worked with all the major sports organizations, record labels and networks. Many of the programs have won Canadian Marketing and Promo Awards.
Dale acts as the Communications Director on the Canadian Paralympic Committee Board of Directors. He also sits on the Boards for the Association of Canadian Advertisers, OnexOne, is a member of the Laurentian University SPAD Advisory Committee, and was a member of the 2007 Grey Cup Advisory Board. He is a graduate of Laurentian Universities’ Bachelor of Commerce in Sports Administration program.
